Established in 2018, we’ve had dreams of making waves in the haircare industry since our humble beginnings. Today, we focus on curating fro’ friendly essentials for men from durags to styling tools and formulations.
MADE BY US, FOR US.
We’re committed to becoming the preferred haircare brand for men with textured hair. Reviving a previously overlooked demographic and promoting individual style while empowering our community to shine with confidence.
MOISTURISE. DEFINE. SHYNE
Bring a new shine to your hair with our specially formulated styling products. Whatever the style, we want to be involved in every step of your haircare journey ensuring your hair gets everything it needs to thrive.
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